Searching for the ultimate real estate website builder? From the bespoke flexibility of Agent Fire and Luxury Presence’s sophistication to the user-friendly Wix, I’ve zeroed in on the best real estate website builders in the bunch. This guide cuts through the clutter, highlighting top picks for every agent’s needs and helping you discover the best platform to complement your business. Let’s get your real estate game to the next level!
- AgentFire: Best for affordable customization
- Placester: Best for concierge service
- iNCOM: Best for value
- Easy Agent Pro: Best for affordable lead gen
- Agent Image: Best for luxury markets
- Real Geeks: Best for website templates
- Sierra Interactive: Best for all-in-one ecosystem
- Wix: Best for DIY design
The Close’s Top Picks for Real Estate Website Builders
| Website Builder | Best For | Monthly Starting Price | Learn More |
|---|---|---|---|
| AgentFire | Affordable customization | $149 + $500 setup fee | AgentFire ↓ |
| Placester | Concierge service | DIY plan $79 (billed annually) | Placester ↓ |
| iNCOM | Overall value | $44.95 (billed annually) + $250 setup fee | iNCOM ↓ |
| Easy Agent Pro | Affordable lead gen | $179 + $199 activation fee | Easy Agent Pro↓ |
| Agent Image | Luxury markets | Custom pricing starting ~$1,500 | Agent Image ↓ |
| Real Geeks | Affordable all-in-one | $299 + $250 startup fee | Real Geeks ↓ |
| Sierra Interactive | All-in-one ecosystem | $499.95 | Sierra Interactive ↓ |
| Wix | DIY design | Free plan available Light plan $17 | Wix ↓ |
Featured Partner
Agent Image has paid for this placement. However, our team of experts approved Agent Image as an appropriate product and our content remains editorially independent.
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1. AgentFire: Best for Affordable Customization
Pros
- Customizable website templates
- IDX integration
- CRM integration
- Built-in lead gen tools
- Excellent customer support
Cons
- High learning curve
- Time-consuming initial setup
- Not an all-in-one (but that may be a pro for some!)
The Close Score
4.9
Pricing:
2.5
General Features:
4.1
Advanced Features:
5.0
Customer Service:
3.0
Customer Rating:
4.9
Expert Score:
5.0
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Why I Chose AgentFire
Agent Fire stands out among the best real estate website builders, offering an affordable yet robust platform for agents craving customization. Its extensive templates and tools allow you to carve out a distinctive online presence without breaking the bank. Beyond aesthetics, Agent Fire equips you with SEO prowess, built-in lead gen tools, and seamless integration capabilities, enabling you to craft your own marketing and lead gen ecosystem.
Additional Features
- Starting monthly prices: $149 + $500 setup fee
- Landing pages and lead magnets: No matter what plan you go for, all AgentFire sites come equipped with landing pages, lead magnets, and other tools to help you capture leads effortlessly.
- Elegant website design: AgentFire includes dozens of website templates to choose from, and honestly, they all, whether fully custom or strictly templated, have a high-end, polished appearance with a great user experience (UX).
2. Placester: Best for Concierge Service
Pros
- Competitive pricing
- Code-free site editor
- Easy IDX integration in every package
- Unlimited updates and maintenance forever with the DIFM packages
- Dedicated CRM
Cons
- Limited customization
- Limited CRM
- Lacking team management features
- Long lead time to get site up and running
The Close Score
4.8
Pricing:
3.0
General Features:
3.0
Advanced Features:
5.0
Customer Service:
2.0
Customer Rating:
4.0
Expert Score:
4.6
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5
Why I Chose Placester
Among the many real estate website builders out there, Placester sets itself apart with its unique Do It For Me (DIFM) concierge services, which is one of Placester’s biggest selling points. You won’t find this feature among other real estate website builders on this list. For the money, it’s hard to beat Placester’s high-end, lead-generating websites, especially if you’re paying for the maintenance and content. Learn more in our Placester review.
Additional Features
- Starting monthly prices: DIY plan $79 (billed annually)
- Code-free site editor: If you’re going the DIY route, you can get your real estate website up and running in a few hours without learning how to code.
- Concierge service: Spend more time showing houses and let Placester do the work behind the scenes. Let Placester work with you behind the scenes so you can focus on making connections and building relationships.
3. iNCOM: Best for Value
Pros
- Super affordable
- Integrated CRM + lead gen
- Excellent lead nurture tools
- Functional lead capture
Cons
- Few template designs
- No customization
- Website templates look dated
- CRM is basic
- Only six templates available at standard plan
The Close Score
4.8
Pricing:
2.0
General Features:
3.6
Advanced Features:
5.0
Customer Service:
2.0
Customer Rating:
4.5
Expert Score:
5.0
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5
Why I Chose iNCOM
In the crowded field of the website builders for realtors, iNCOM stands out as a straightforward lead generation website powerhouse. It packs a punch with its functionality without the steep price tag you might find with fancier platforms. If you’re a new agent just starting, this is a great option to get your real estate business up and running quickly.
Additional Features
- Starting monthly prices: $44.95 (billed annually) + $250 setup fee
- Simple, easy-to-use templates: iNCOM’s real estate website platform allows you to set up your website with just a few clicks. It doesn’t have all the bells and whistles of other real estate builders on this list, making it easy to navigate and an outstanding solution among real estate websites for realtors.
- Highly affordable: Considering all the features you get with iNCOM, it’s impressive how low their monthly fee is. For under $50 per month, you’ll get lead generation, an IDX-enabled website, lead capture, plus a client relationship manager (CRM) to manage all the leads. Its overall value makes iNCOM one of the best real estate website builders for those on a budget.
4. Easy Agent Pro: Best for Affordable Lead Generation
Pros
- Good value for cost
- Highly customizable
- Month-to-month and annual plans
- Social media integration
- SEO-optimized content provided
- Site scoring
- Integrations with outside CRMs
Cons
- Manual lead routing
- CRM lacks features
- Low template design quality
- Limited lead tracking
The Close Score
4.7
Pricing:
2.5
General Features:
3.8
Advanced Features:
5.0
Customer Service:
2.0
Customer Rating:
4.0
Expert Score:
3.0
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of
5
Why I Chose Easy Agent Pro
Among real estate website builders, Easy Agent Pro (EAP) stands out for its lead generation powers. Even its basic plan packs a punch, including a website with IDX, a CRM, direct communication tools, plus a ton of apps to create a system that works for you.
Additional Feature
- Starting monthly prices: $179 + $199 activation fee
- SEO-optimized content: EAP doesn’t just give you one of the best website platforms for real estate agents; it fuels your site with weekly content to keep it at the top of the search results. This commitment to SEO makes EAP a strong contender for the best real estate website builder.
- Squeeze: The platform’s highly customizable landing pages, dubbed “Squeeze,” are designed to maximize your lead capture rate, proving its worth as a top real estate website builder for agents focused on conversion.
5. Agent Image: Best for Luxury Market
Pros
- Award-winning designs
- Excellent customer support
- Highly customizable
- SEO optimized
- WordPress hosted for indefinite expansion
Cons
- Very expensive
- No CRM
- Limited lead generation tools
- Substantial time to get up and running
The Close Score
4.5
Pricing:
0.0
General Features:
5.0
Advanced Features:
5.0
Customer Service:
2.0
Customer Rating:
3.8
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of
5
Why I Chose Agent Image
Agent Image is renowned as the premier real estate website designer for luxury agents, especially those who are working the glittering, mega metropolises on either coast. If you’ve seen a broker killing it on a real estate reality show, chances are Agent Image designed their website, which is a testament to their position as the best real estate website builder for the luxury market. And, of course, the sites are stunning! So, if you want to work with mega-millionaires and need a site that shows off your sense of style and class, Agent Image is for you.
Additional Features
- Starting monthly prices: Custom pricing starting ~$1,500
- Gorgeous design: These templates are a simple starting point, but what the designers can do with them is off-the-charts stunning. If your goal is leveling up your image, this is how you do it.
- White glove service: You’ll pay a hefty price for your website, but even at the entry-level, you won’t do it alone. There is still a substantial amount of hand-holding to get your site up and looking the way you want.
6. Real Geeks: Best for Website Templates
Pros
- Easy-to-use interface
- Lots of integrations
- All-in-one lead generation solution
- Built-in lead magnets
- Nurturing tools included
Cons
- Lack of customization in templates
- Best features not included in base price
- Too rigid for tech-savvy agents
The Close Score
4.4
Pricing:
1.0
General Features:
3.6
Advanced Features:
4.3
Customer Service:
2.0
Customer Rating:
4.4
Expert Score:
4.6
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of
5
Why I Chose Real Geeks
Real Geeks stands out not just as a real estate builders websites platform, but with the Real Geeks’ entry-level plan, you will get templates to build an IDX-enabled website quickly, the Real Geeks’ CRM, and access to their community-sourced library of email and text templates to create your drip campaigns. It’s a comprehensive package that’s hard to beat for the price, highlighting what is the best website builder for real estate for those on a budget. Our review of Real Geeks has even more information on these features.
Additional Features
- Starting monthly prices: $299 + $250 startup fee
- Beautifully designed website templates: Don’t let the price tag fool you. These templates are gorg and extremely functional. At the price Real Geeks charges, you would think these templates to be basic. But they’re more elegant than you might think, with high-gloss vibrancy and a modern flair. That’s enough to put Real Geeks among the top real estate website builders out there.
- All-in-one lead gen + nurturing: The best thing about Real Geeks is you get an all-in-one system at an affordable price. The system includes an IDX-integrated site, a robust CRM, and a complete nurturing system to help you convert leads on autopilot. Gotta love that!
7. Sierra Interactive: Best for High-end All-in-one
Pros
- Integrated CRM + lead gen
- Effective marketing solutions
- Expertly SEO-driven
- User-friendly
- All-in-one system
Cons
- High cost per month
- Customer support is lackluster
- Lead tracking isn’t as robust
- Not as customizable as some
The Close Score
4.2
Pricing:
1.0
General Features:
4.1
Advanced Features:
4.3
Customer Service:
1.0
Customer Rating:
4.5
Expert Score:
4.2
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of
5
Why I Chose Sierra Interactive
Sierra Interactive is the best real estate agent website builder for those managing a team or brokerage, providing a comprehensive solution. Sierra Interactive scores points with agents because it provides an all-in-one sales ecosystem—a powerful CRM system, expert lead generation tools, ad management, and stylish website designs, making it a standout among real estate website builders. Check out our Sierra Interactive review for more details.
Additional Features
- Starting monthly prices: $499.95
- Integrated lead-generating website: The websites on Sierra Interactive are gorgeous and functional, capturing leads and feeding them directly into a sophisticated CRM. This feature cements its place as one of the top real estate website builders for professionals seeking efficiency and elegance.
- High-end lead conversion: Sierra Interactive’s entire ecosystem is designed to generate leads at every turn and feed them directly into a conversion funnel.
8. Wix: Best for DIY Design
Pros
- Numerous templates to choose from
- Unlimited customization
- Plug-ins and integrations to build your site the way you want
- Highly affordable
- SEO optimization tools
Cons
- No IDX integration without coding
- No real estate-specific pages
- Learning curve
The Close Score
4.5
Pricing:
5.0
General Features:
3.6
Advanced Features:
4.3
Customer Service:
3.5
Customer Rating:
4.6
Expert Score:
4.1
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of
5
Why I Chose Wix
If I’m being honest, I’m a little biased toward Wix. I built my real estate website with Wix years ago and have gone on to build a few additional sites. I love it! It’s easy to use, you can build it out as complex or as simple as you want, and it’s extremely affordable.
Additional Features
- Starting monthly prices: Free plan available; light plan $17
- Drag-and-drop codeless building: Building a website with Wix’s templates is super easy. Better yet, let its artificial intelligence (AI) help you start by answering a few simple questions.
- Ease of use: You don’t have to know anything about building a website to use this platform. With tons of templates and a menu of add-ons, you can build your gorgeous website within a few hours.
FAQs
Which online platform is best for real estate?
That depends on what you’re looking for, where you are in your real estate business, and your budget. There are plenty of great options on this list to choose from. There’s always WordPress, which I didn’t mention in this list. With a WordPress website, you have to build from the ground up. So, you can create anything you like, but if you don’t know how to build websites, WordPress will be more difficult to start with.
The website builders I’ve listed in this article cut down the learning curve and the startup lead time. If you want to hire someone to build your site, they will likely use WordPress. But they may also know how to use all of the tools available. Some of these sites will build your site for you, so you won’t have to worry about setting it up properly. The benefit of most of these website builders is that they come with IDX integrations as part of the package, except for Wix.
Is GoDaddy website builder good for real estate?
Actually, yes! It’s easy to get set up in just a few clicks. It’s a basic website builder that anyone can use, much like Wix. They have templates to get you started, and it’s mostly drag and drop. The only caveat is they don’t have an IDX integration built in. But if that’s not an issue, you can easily build a beautiful real estate website within a few hours.
Is Wix good for real estate agents?
I’ve used Wix for my real estate website for over six years. I love the customization capabilities compared to Squarespace, which offers Google Analytics across all plans, which is a feature Wix reserves for paid subscriptions. If you’re not really into website design, Squarespace will be much easier to get up and running in less time. But for more design control and flexibility, Wix will give you much more freedom.
What is the most popular real estate website in the USA?
Zillow.com, then CraigsList.com, then Realtor.com. Hands down, these sites attract the most home shoppers and sellers. But that doesn’t mean you shouldn’t have your real estate website. It’s important, first off, to have your online presence to show your credibility in the real estate marketplace. When you get potential buyers seeking you out online, they want to see that you’re an established and credible business.
Second, if you create a website that caters to a future buyer’s needs better than Zillow, you’ve got a repeat visitor. So, customize your website to give visitors a tailored experience by focusing on the aspects of your community that Zillow can’t. Be hyperlocal with your content. Highlight the different aspects of your community, including the local businesses, schools, what’s great about your city, etc. When your site visitors are searching for a new home, your site will be the one with the most important information.
Methodology: How I Chose the Best Real Estate Website Builders
Our team of licensed real estate pros, research and data geeks, writers, and editors created a weighted rubric to evaluate each website builder platform. After hours of researching dozens of website builders for realtors, particularly those marketing themselves specifically for real estate professionals, and evaluating each, we selected our top eight based on the most impactful elements for agents and brokers. Here are the criteria we based our evaluations on.
- Pricing 20%
- There is a vast array of website services with varying costs for real estate professionals. We evaluated the costs of using one of these platforms versus what agents get for the money.
- Features 25%
- I evaluated each real estate website provider’s main features, including bandwidth, storage capabilities, reporting and analytics, white label capabilities, and mobile apps.
- Advanced Features 20%
- I also considered any advanced features the companies offered, including IDX integration, landing pages and lead capture capabilities, social media and pay-per-click (PPC) options, CRM integrations, real estate-specific templates, customization options, and any additional marketing and lead gen features.
- Help & Support 10%
- Customer support for your real estate website is crucial, especially if you’re paying for the company to run it. So I looked at how each company’s support works, how many hours they’re available, and how they offered support, whether by phone, email, or live chat.
- Customer Reviews 10%
- I read a lot of reviews of the website builders and considered their experience compared to my own. I take that additional feedback into account when assessing any software.
- Expert Score 10%
- As an active real estate agent, I rely on my experience and expertise to give extra credit for any standout features or additional considerations not included in the above categories.
- Ease of Use 5%
Your Take
Your real estate website should be your online storefront, attracting clients and generating solid leads. And it should highlight your local expertise. You have all the answers your future clients need to know. When considering websites for Realtors, this list is a great place to start. But there are tons of options out there. Choose the website builder that’s right for you.
Have you used any of these real estate website builders? Did I miss your favorite? Let me know about your experiences in the comments!
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